Coopetition Brings Benefits to Our Industry

Industry Benefits for International Lifesaving


In January 2021 Rescue Canada Resource Group Inc., signed a Coopetition agreement with K38.

Coopetition is the act of cooperation between competing companies. Businesses that engage in both competition and cooperation are said to be in coopetition. Certain businesses gain an advantage by using a judicious mixture of cooperation with suppliers, customers, and client associations producing complementary or related products.

Jim Lavalley owner of Rescue Canada and Shawn Alladio owner of K38 agreed to work together. In 2020 they began collaborating on several projects internationally. Cooperation was not difficult and along with the changes of an international shutdown it was a ‘no brainer’ for both companies to work together in 2021.

The mix of both company services and products are exactly what their clients depend upon independently; united they are a one stop service provider. Both companies are industry powerhouses and legacy builders in their respective fields, and recognized pioneers of water safety.

It became obvious to both companies how the mutable agreement would benefit, instructors and clients who would reap the rewards of combined resources, intellectual properties and providing the world’s ‘gold standard’ in training.

The agreement does not change but enhance the structure of operation of each company and its respective services. Working together is a better strategy to provide value to the international water safety and rescue clientele. ‘This is a great way for us to do that’ says Jim.

‘This is a creative partnership to cooperate and align our mission, values and goals to help each other and to provide a wider range of services to our clients’, says Shawn.

Please visit:Rescue Canada Resource Group Homepage for your training needs and for boat training check out

Posted: March 13, 2021

Content Creator of Rescue Water Craft and Personal Water Craft boating international education standards: Shawn is the world’s foremost authority and leading subject matter expert. She cares most about her community and the culture surrounding the safety of event service providers and Rescue Water Craft operators, working hard and dedicated towards protecting their reputation, distributing safety information and continuing to train these amazing individuals to the highest standards of care.


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